There was a time in the not so distant past when all funerals would have been what we call today, ‘sustainable’. There were no fancy coffins made of precious timber, there were no hearses using internal combustion engines, no cremation facilities using gas burners, no heavy machinery to dig graves, no fancy named professionals and marketing staff all trying to convince us that we need this, that or the other as part of what has turned into a multi-million business – none of the trappings we consider normal today, because, well, there were no funeral directors to out source this important event to. Funerals were an in-house event, an ordinary thing that families and communities did when one of their number died a natural death.
While this isn’t our experience today, it perhaps could be if we could only convince ourselves that (1) dignity and respect are not price based commodities, (2) we do have the skills, and (3) our lack the confidence can be overcome. Is there a way to correct this situation? Well the Dutch are having a go. Called the Final Footprint Challenge, they say:
‘In order to realise sustainable funerals, more sustainable innovation is needed in the funeral sector. That is why we, want to stimulate the development of new knowledge, products and services. We can not do that alone, but we like to work together with others, inside and outside the sector. Together we can make the entire market more sustainable.
The funeral industry challenges you to think about how a sustainable funeral looks in 2030. Together we want to leave our world better for current and future generations. That is why it is important that funerals are completely sustainable.
37 entrepreneurs have signed up for the Final Footprint Challenge. They all have a solution to realise a sustainable funeral. Come to the Challenge Event on January 25 to see which 10 entrepreneurs continue to the Bootcamp Days! Or sign up for the Demo Day on April 5 to hear the pitches of the finalists.’
This looks like a great project. To find out more visit: https://www.finalfootprintchallenge.nl/challenge